
The internet has always been a mostly free service. Yeah, you pay a service provider to gain access to the network using their lines, but a majority of the content and services on the net are free. This norm has led many to feel it is acceptable to download things like music and movies free of charge. As a photographer I provide content which can and does get stolen. It’s not uncommon for someone to search Google Images to find a photograph to use in a school project, their personal website or even to use in a business brochure.
There are many things people do to protect their photography against theft and they’re all well intentioned, but I don’t use any of them. Many have accused me of being foolish making it too easy to steal my work. That may be true, but let me explain. First off, all of my works is offered with a Creative Commons license. To be exact, Attribution-NonCommercial-ShareAlike Creative Commons. All the that to say that anyone can use my work and even make changes to it so long as they don’t use it commercially and they must give me credit for it. So you can download my work to use in a blog posting, a school project about art or to admire as a computer wallpaper. If you need a shot for a flier, a menu or simply to print and hang on a wall is considered commercial and you need to pay for a licence. This is like free advertising for me. It gets my work out there by word of mouth. The people that will use my work non-commercially would never purchase a licence anyway, so why limit what they can do for me. They take my work and my name and it gets spread further in less time. Think of all the mind-share and goodwill trust I earn by so liberally sharing my work.
Many people like to put watermarks on their photographs. For me it’s clear they distract from the shot and do nothing from stopping someone from stealing. Some watermarks are less obtrusive than others, but they’re all obtrusive to some degree. A thief will either clone out the watermark or go find a similar shot that isn’t watermarked. Either way, a thief isn’t going to pay for a license, so why would I put a blemish on all of my shots when it isn’t loosing me any money. Businesses that play by the rules always will. I’m not going to twist a thieve’s arm into licensing my work if it has a hard to remove watermark. That’s just being realistic.
The other silly thing I’ve seen from time to time is right-click protection. Some websites run a Javascript that will block a reader’s ability to right-click an image and choose save-as to download it. The basic rule for images on the internet is this, if you can see it on your screen it can be downloaded. Clever people can inspect the code and find the source URL for the image and go around the Javascript. They can also take a screen capture and crop it down to get just your image.

New tools are popping up that make it easier to track down theft. Sites like Tineye.com have a database of images they’ve found on the net. The cool part is you search with your original image. It compares your shot with all the shots in their database and finds matches. It doesn’t matter if they’ve been resized, cropped or modified, their algorithm will find your shots if they’ve been stolen. If someone stole my work and I catch them, they are liable for the license fees lost or more for damages and interest.
So the bottom line is exposure. I’m not going to hinder the natural word of mouth of people talking about my work. They can download and share the full size originals. If they break the rules and use them outside of the CC license, I probably won’t catch them, but it’s not costing me anything either. If anything it’s getting my work in front of new eyes that may someday want to license it.
Tags: creative commons, licensing, theft, watermarks